Field Marketing And Field Sales agency in Mumbai Geographic reach is also a critical factor. Mumbai's sprawling urban landscape requires a nuanced approach to field marketing and sales. Reputable agencies possess extensive networks and resources, enabling them to effectively cover key areas across the city, from bustling commercial districts to residential neighborhoods. They are able to reach locations that a national campaign may miss. Also known as spiffs, this technique includes extra payments to traders to motivate them to meet specified goals. For example, giving them a 50% bonus per unit for selling product A and 30% for selling product B for a specified time period.